While social media has been around technically for about 40 years, it wasn’t until Facebook started a little more than a decade ago that companies began to pay attention as a powerful tool for marketing. It used to be that branding would focus on print media, broadcast advertisements, and newspapers (emails and flyers). Apart from social media, this meant that companies now had another way to connect with their consumers. Brand consistency across all marketing touchpoints is a challenge for every company, let alone each social network.
How do you ensure that you are writing in a similar tone in your email marketing, which matches your brand vibe in TV commercials? How do you talk to those two audiences, if at all? How do you ensure that customers can recognize your brand, even if it is their first time seeing you on social media? A brand is more than a logo or set of colors, and its cover is much more than a photo. A brand is how you make your customers feel, and it is built by adopting a consistent approach in every interaction they have with your brand. We have written this guide to help you uncover strategies to ensure a consistent brand across many social media networks.
6 tips for Social Media Branding
Complete your profile biography
When it comes to social media real estate, your biography is incredibly valuable. With a few words, you are able to refer your audience about the following:
- Who are you
- Service provided by you
- Your Unique Sales Proposal
Essentially, it is valuable to see your social media biography as your moment to shine. Let’s take a look at some powerhouse brands below and how they have done it.
Social media is known for being a platform that requires creators to be nimble and fast. One way to ensure that you and your team are able to stay on the brand even in front of breaking news or viral memes is pre-made templates that are ready and waiting to be easily customized. Whether it’s for Black Friday sales or daily breaking news on Instagram Stories, it will save you a lot of time, energy (and stress) in the long run. Canva makes it easy to create social media templates. Looking for a Smooth Instagram
Story Template? Customize the Peach Collage Circle Template, or the Green and Cream Coffee Instagram Story Template.
Connect with your Target Audience
Reaching the right audience at the right time means a lot. Through social media platforms, you have the ability to reach your target audience at the right time. If we talk about social media, there are more than five platforms. If you are planning to invest in everyone, let me tell you that this can be one of the biggest mistakes you can make in your social media brand strategy. Especially, if it is not managed appropriately.
Every social media channel has its benefits. All you have to do is decide which platform may prove more effective in bringing engagement to the type of business you hold. So how to decide which social platform is right and which is not? Bi-weekly generates a report to track the performance of its social media brand strategy. Social media reports will help you uncover the hidden facts of your strategy.
With this report, you can easily identify which platform is bringing audience engagement for the type of business you are conducting. After proper analysis only focuses on the platforms that are ideal for your business type and ensure user engagement.
Connect and Communicate with Audience
It is always important to connect and communicate with users in real-time. For this, you need to be active on every social media platform. If a user comments, likes, tweets, retweets, or shares their posts on social media, it is important that you reply as soon as possible. Even if you reply with a simple thank you, it will create a positive impact on your customers. And it will also entice and nurture customers towards your business. Therefore, setting up automated answers is also a feature that you should be aware of.
This will make your customer realize that they are important to you too and they are like a part of your family and not just a resource for making money. By continuously engaging with your customers and leads through social media platforms, you increase your chances of gaining their trust and loyalty to your business. We all know that gaining trust and loyalty is not an easy task and requires time and effort. And through social media channels, the task becomes easier for all online marketers.
If they have a question about your product or service, please be sure to resolve it and always be prepared for irrelevant bad reviews about your company. Through social listening, you can easily find out what your competitors are talking about your business.
Track your Success
Monitor gains in conversions through a social media branding strategy. To measure how much conversion your brand has achieved following social media branding strategy.
- Likes- Be aware of how much you like on your social posts.
- Comment – Number of positive comments on your post. The best KPI is to determine if your business is getting audience engagement.
- Tweet – Track how many users have tweeted.
- Share– Know how often your users share your post.
- Mention– When someone tags or mentions your brand in a tweet or post, keep checking. These social media conversion metrics are going to tell you whether you are getting real fans or fake.
Outline your goals
The purpose of any marketing campaign is to develop your brand. Whether it is raising brand awareness, gaining leads, or converting users through purchases, you want to make sure that before starting any campaign, you are able to assess and measure Let’s see what success looks like for you. Most social media platforms have in-built data systems that will help you measure basic marketing metrics and assess whether your campaigns have been successful.
Using data to help you in branding will also allow you to see what your audience really wants to see from you, and how they engage with your content. Easily share your results using Canva’s beautifully designed report templates. Customize Lavender Buildings Social Media Report or Yellow & White Circle Report with a few simple clicks.
The importance of social media in Branding and business can be understood only when you start requesting our discussion.
The Benefits of Online Branding
Once you establish a company or anything, branding is one of the most important asset you can do. “Build a name for yourself” is more than some billboards and advertisements; You have to build a reputation. If you want to become a famous name, or something similar, your efforts require a lot of work and dedication. Today people are moving towards bridge marketing instead of marketing. Pushing means you go to the consumer; The bridge means that the consumer comes to you. Naturally, people see traditional methods of pushing, such as the use of printing. Many online bridging tactics are used. More companies should now focus on the bridge brand or the online brand.
Some reasons why online branding is important:
You are searching in Google:
Maybe not just Google, but if someone is hearing your name, it’s being typed in a search engine. There is no website? No profile on the social network? More than likely, there are no clients for you. Also online, people search for established companies and referrals. If it is not found anywhere, it cannot exist.
You are building trust:
People like to feel important. I go to my favorite Starbucks all the time because they make me feel important. They know my name and they know the drink I like. The same applies when customers can follow you or be your friend.
You are expanding your reach:
On the Internet, things go viral. It is not limited to your local reach; You can go nationally or globally. If you want the public near and far to connect with your brand, then establishing an online presence is important. Give everyone access to your company.
You are collecting matters into your own hands:
I’m sure you’ve heard of BP’s robbery by now, which a Twitter user has claimed and portrayed them in a negative light. Think if you do not have the right online real estate for your brand. If someone else appears like your company, the negative effects can be devastating. When you have a name, you have power.
Social media marketing can be useful if it is done at the right time. Because to date, paid social media campaigns, such as Facebook and Instagram ads, are cheaper than other advertising options, such as search engine advertising, which means more return on investment.
If you want to succeed, jumping on bandits on social media is not an option. Your business needs it. Every business needs it. The importance of social media in Branding and business is now more prominent than ever.
For the best hassle-free social media marketing results, check out our social media services page. If you know you’re ready to go or want to talk to someone and want to know more, please leave a comment below.