Email Marketing is now forever in the marketing industry. Email marketing is effective in nurturing leads, contacting your audience, turning them into customers. If you have not started with email marketing yet, then you must do it right now.
But before starting with Email Marketing you know what it is and what you will need to do in Email marketing. So, in this article, we are going to talk about Email marketing and how you can get my maximum output from it.
What is Email Marketing?
Email Marketing is a highly effective digital marketing strategy used by the top marketer leader of the world. Now it is quite common in business and it is completing booming the digital marketing system.
There is high potential in email marketing that a visitor is going to convert into a customer. You will be able to convert the emails into loyal buyers. You send an email every week or a regular basis and build your authority in front of your audience.
Why Email marketing?
Email Marketing is the best way to promote your service even after you can run ads or use influencers for promoting the product. You can personalize your emails and contact them directly with the audience.
The benefits of using email marketing are given below:
Higher Visibility to potential customers
About 20% of the customers open and check their email in the morning and evening and 70% percent open with the pop-up sound. So there is a good open rate of the email and only 10% do not respond to the email.
Your Personal List
You may have your social media and other platforms to communicate with your audience, but you must be ready for unexpected things. You see the TikTok is just banned by the Indian government, due to which a lot of people lose their connection.
Similar in the business if your social media ban due to some reason or the whole application got banned then what will you? If you have a blog and a new core update comes from Google, and your site goes down, what will happen?
You will lose your connection with your customers but in case you have managed your email list then you can easily communicate with them and promote your product as well as new blogs, social media accounts to again get connected with them.
Email Converts Better
Email converts better than any other method you can use. If you are thinking that social media can do it better then think again. People who receive email are more likely to buy the product.
How to do Email Marketing?
Moving marketing is made up of a few steps and you need some tools for it. Email marketing is not so complicated as it seems to be. Here is how we have broken it down for you.
Get an Email Service Software
You need to get the email marketing software for yourself. This will help you to capture email and send a sequential email to the audience. This will automate your whole work.
Collect Lead and Emails
The first thing that you need to do after getting the email service software is capturing emails. You can collect emails easily now as you have email service software. You can use this software only on your blog, website, and ads.
To gain as much lead as you want then you must use the lead magnets, lead magnets are something which you give in return to a person when he/she gives you his/her email and other contact information.
Start Nurturing Your Audience
The next thing is to nurture your audience. You can nurture your audience with the weekly PDFs, a mini-course, or eBook which is your lead magnet. You will be able to teach and educate them about the problem that they are facing and you will give them your product as a solution.
At the last after neutering your audience about the product. You need to promote your product and you can also give offers in your product so it works better.
Now, you know how email marketing works. Letâ€™s see how you can grow your email list quickly with proven tips.
How to Grow Email List With Proven Tips?
Most people think that they just need to put the email list option on their website or blog, then the audience will come and sign-up for the product. There is something completely different from this. Check this out.
Use Lead Magnets
Always use the lead magnets to make people sign up for your email list. This is something too good to use. You will be giving a free eBook or PDF file for free and to get this the audience will have to give you their email.
Some popular lead magnets are:
- PDF Files
- Free Trials
- Video Course.
These possibilities are endless; you can create your lead magnet.
Why are Lead Magnets good?
You may be thinking why lead magnet why not directly sign-up button. So, you must read these points.
Proven and Actionable: Lead magnets are proven and actionable tricks and tips that a person can follow. To get results quickly and in the right direction, the person will sign-up for sure.
Build Trust: If people can get results from your free service and they are satisfied with them, then this will build trust for you and your product. Now, you can easily promote your product to them.
Instant Satisfaction: Lead magnets help in feeding the instant satisfaction of the people. People who can not wait for the things and want to see what will be in the product will get instant ideas about your service.
How to Create an Amazing Optin Form?
The main purpose of creating an Optin form is to convert your blog/website visitor to subscribe to your email list. These are some steps that will help you to create an amazing optin Form.
You should use catchy headlines which can define your goal clearly.
Always give a good and helpful description of your idea. You can use bullet points for this and make sure that it is small but effective.
Add Attractive Visuals
You should add attractive images of your lead magnet to your optin form. A photo will attract the visitor and he/she will be directly able to know that you are your lead magnet without reading anything.
Do not try to get all the information about the visitor in one go. Make your optin form simple which contains just Name, Email, and Phone Number. These are enough for the starting but if you need to get more information then you can make them fill surveys or other forms through an email.
What are the things to Keep in Mind after setting up Email Marketing on automation?
Once you complete the setup process of your emails, now its time to check how things are going on. Below are some points to check for sure to get amazing results.
Take care of your new subscriber. Send them the welcome email or welcome series.
Take care of the interest of your subscribers, see whether you are a reader or viewers. And send them the next content according to their interest. If there are readers the send a blog post link in the mail and if there are viewers then send them videos.
Make sure you notify your audience who live in the local, about your local events.
Keep your eyes on the open rate to know whether your emails are being opened or not. If not then check out whether emails are not going in the spam. If they are not going in the spam then make your email headlines attractive.
Remove Inactive Subscriber
You should remove those subscribers who are inactive. Those who are not opening your email for a long time will have no interest in your product and service. You will be just increasing your email list and emailing cost which you should avoid. So just remove inactive subscribers.
How to Avoid Spam Folders?
You can avoid spam folders with the help of these steps.
- You should send an email from a good IP address.
- Send emails with verified domains.
- Make sure your email template code is clean.
- Avoid Salshy words (like buy, discount, coupon,etc.) in your headline and body.
- Do not use exclamation marks (!) in the heading of your email.
- Mention your location.
We have discussed email marketing and how you can create an excellent email marketing system. We have also talked about the lead magnet and how they can make more conversion for you.
Now you know why you do need email marketing and how much profit it can bring to your business. We hope that you enjoyed reading this article and you came to know something new through this article. If you still have some questions related to the article or Email marketing then do comment.